SevenFriday is a Swiss watch brand founded in Switzerland in 2012. The name of the brand symbolizes the idea that every day of the week can be like Friday, representing a relaxed and comfortable attitude towards life. SevenFriday’s watch designs focus on the case and dial, using stainless steel to create intricately structured cases that also provide protection for the movement, similar to Jaeger-LeCoultre timepieces.
SevenFriday watches are known for their iconic and sleek square-shaped cases, breaking away from the conventional round cases of traditional watches. With a strong mechanical feel and vibrant color combinations, these watches have become popular for their stylish appearance. This is one of the reasons why SevenFriday has become so popular today.
The design inspiration for SevenFriday comes from CRT televisions, targeting young and middle-aged individuals in the age group of 18-40 who appreciate the sense of design and craftsmanship. Unlike other dials, SevenFriday uses a five-layer dial structure to create visual chaos and provide a unique design that gives each watch a distinctive visual and sensory experience.
