The North Face, or Lesifis, is an American outdoor brand founded in 1966. It is an important member of VF Corporation, a publicly traded company. The company’s headquarters are located in a LEED Platinum-certified energy-saving and environmentally friendly industrial park in California, USA. The North Face focuses on providing professional equipment for outdoor athletes to tackle every challenging adventure.
As a global leader in outdoor sports, The North Face helps people explore and push the limits of human potential with products that have been tested and adapted to meet various outdoor needs. At the same time, the brand is committed to protecting the outdoor environment and reducing the impact of human activities through various sustainable development projects. The North Face products are available in premium specialty sports retailers worldwide.
The name “The North Face” originates from the coldest and most difficult-to-climb slope of a mountain, with the iconic image of Half Dome from Yosemite National Park in California. Therefore, its Chinese name, “北面” (Bei Mian), means “north face” and symbolizes the spirit of exploring the most challenging and dangerous outdoor activities.
In 1997, The North Face adopted a new slogan, “Never Stop Exploring,” which has since become the brand’s most important motto.
